Narron blog: research, indices, and analysis on AI brand visibility, generative engine optimization, and reputation in the age of AI assistants.
When ChatGPT leaves your brand out, the cause is usually one of seven things: it can't read your site, you don't show up in the searches it runs, the web doesn't talk about you, it isn't sure what you are, the sources were in another language, your pages are out of date, or it read something negative. How to tell which one you have, and how to track whether the fix is working.
Narron is now in the ikas App Store. Our partnership brings AI visibility measurement to ikas merchants, with product insights and competitor comparisons.
Narron has joined Anthropic’s Claude for Startups program as we develop a connected brand intelligence platform for marketing teams and agencies.
Narron has been accepted into NVIDIA Inception as we build brand intelligence connecting market signals, communications, and AI search visibility.
Narron MCP connects existing Lens results to your AI conversation. Discover the initial release, practical questions to ask, the Narron plugin for ChatGPT, and information for Claude users.
ChatGPT Ads reached a $1 billion run rate 200 days after the first ad appeared. Ads run on the Free and Go tiers in 52 countries, priced by CPM, CPC or conversion. Two independent trackers find the advertiser is cited in the answer above its ad under 4% of the time. The paid and organic layers barely touch, which is why you should measure the second before buying the first.
As Turkey's e-commerce volume surpasses 4.57 trillion TRY, which e-commerce brands do ChatGPT, Gemini, Claude and Perplexity recommend? Narron presents the results of its index, built across 99 brands and 600 AI responses.
WebMCP turns websites from pages agents read into tools agents call. With Chrome previewing the standard and Shopify enabling it across a million storefronts, the GEO question gains a second layer: after 'does the AI recommend you?' comes 'can the AI transact with you?'
ChatGPT's share of AI referrals in Turkey is 94.49% — the world's highest. Turkish consumers moved to the answer layer at record speed; brand visibility now hangs largely on one engine's verdict. An analysis of Turkey's single-engine AI market.
Studies tracking millions of AI citations agree on the headliners — Reddit, Wikipedia, YouTube, LinkedIn — and show every engine reads a different web. Where AI gets its opinions, mapped, mid-2026.
AI search has two currencies: citations and mentions. Most brands optimize for the wrong one. Why mention share is the senior metric of the GEO era.
Gartner forecast a 25% drop in traditional search volume; independent measurement found 29%. From zero-click behavior to a projected $33.7B GEO market: the numbers behind the shift from SEO to GEO, 2024–2026.