How Migros Led in AI Grocery Recommendations
Migros placed in the top five in 371 of 520 question–platform pairs measured with Lens. Here’s what the study published by Marketing Türkiye means for retail teams.
Narron Team · Customer study ·
Migros appeared in the top five more often than any other brand in a study of 130 grocery shopping questions across four AI platforms in Türkiye. Measured with Lens, Migros placed in the top five in 371 of 520 question–platform pairs, approximately 71%. The findings appeared in a Marketing Türkiye advertorial featuring our customer study with Migros.
Congratulations to the Migros team for showing up strongly across all four platforms. What stands out is the breadth of that visibility. Migros featured prominently when shoppers asked about everything from their weekly online shop to fresh produce and promotions.
Where did Migros stand out?
| Shopping topic | Pairs where Migros placed in the top five |
|---|---|
| Online grocery shopping | 38 / 40 |
| Fast delivery | 37 / 40 |
| Meat and protein | 36 / 40 |
| Promotions and discounts | 35 / 40 |
| Fresh fruit and vegetables | 34 / 40 |
Migros was the first recommendation in 20 online grocery pairs. For fast delivery, Getir took the first spot in 34 pairs. That distinction matters to retail teams. A brand can have strong overall visibility while the first recommendation changes with the shopper’s need. Results published by Marketing Türkiye.
What did Narron contribute?
The study compared 130 questions across 13 shopping topics in ChatGPT, Gemini, Claude, and Google AI Overviews. Lens compared how often brands were recommended, where they ranked, and which sources the answers cited. Narron uses those findings to identify where a brand is already strong, where competitors lead, and what the team should investigate or improve first.
Migros’s results show how those recommendations take shape. Its strong first-place performance in online grocery gives the team a reason to review which Migros pages and third-party sources support those recommendations. Fast delivery calls for a different next step. Migros reached the top five in 37 of 40 pairs, while Getir ranked first in 34. Reviewing which links the answers cite for each brand can help the team decide whether to clarify delivery coverage and timing on its own pages or address gaps in third-party coverage.
The 71% figure represents top-five visibility in this sample. Sales, market share, and campaign impact each require separate measurement. Retail teams can use a study like this as a baseline, then repeat the same questions over time to track where their brand is gaining visibility and which sources appear alongside it.
Want to see which brands AI recommends in your category? Explore Lens or talk to our team.